Digitas Day at C2C: by Barbara Goose, Executive Director at Digitas Boston and Detroit

In May, the Digitas Boston office took over the Cradles to Crayons Giving Factory in one of the largest volunteer efforts that Cradles has had to date in their new location.  As the largest advertising agency in Boston, we aim to take advantage of volunteer opportunities where the whole office can work together to make an impact. Our day at Cradles delivered on just that.

We arrived at Cradles to Crayon’s new facility, and were immediately broken down into groups, allowing us to do what we do best- work in close knit teams toward a common goal. The Digitas teams tackled projects from coat sorting to toy inspection to coordinating wish-list packages that will be sent to deserving families in the Boston area.

In total, our teams organized 330 bags of assorted clothes, created 274 outfit packs, cleaned and sorted 730 pairs of sneakers, inspected and assembled 560 toys, created 648 packages of books, sorted 274 coats and 480 sets of pajamas, and finally, prepared 250 wishlist packages for selected children. The Cradles team organized our hundreds of volunteers so efficiently that this work was completed in just under six hours! And  in total, our efforts helped over 3,700 children in Massachusetts.

Digitas Interns at C2C Boston 7/27/2011

We look forward to continuing our relationship with Cradles to Crayonswith future on-site volunteer efforts and quarterly clothing and toy drives. It’s a fantastic organization and I am proud that our employees had an opportunity to experience their vision and mission statement. In fact, just two weeks ago, our summer interns came to Cradles’ Giving Factory for a community service day of their own!

Check out photos from Digitas’ Volunteer Day as featured in the Boston Globe here. Plus, be sure to watch the promo video that we created for Cradles to Crayons’ website here.

– Barbara Goose, Executive Director, Digitas Boston and Detroit
Board of Directors, Cradles to Crayons

If you would like to learn more about how YOUR company can get the Cradles to Crayons experience, contact Angela Martano at Angela@CradlestoCrayons.org. 

MLK Day of Service a Success

Each year, while millions of people take the day off, more than 100 volunteers descend upon Cradles to Crayons for a day of service in honor of Martin Luther King, Jr.

The late MLK, Jr.’s principles of service, selflessness, and kindness are what fuel the day, where people of all ages come together for one purpose: to help others. In past years, volunteers have helped to provide clothes, shoes, books, and more essentials to countless disadvantaged children. And this year was no different.