Mmm. Tastes like…volunteering?

June 23, 2010 at 10:20 am Leave a comment

What does volunteering taste like?

According to Ben & Jerry’s, it’s pretty darn sweet.

To promote volunteering among its employees and customers, the Vermont-based company has launched two new ice cream flavors: Berry Voluntary is a raspberry cheesecake-flavored ice cream with white chocolate chunks and raspberry swirls, and Brownie Chew Gooder is a vanilla caramel ice cream with fudge brownie pieces and a caramel swirl.

As part of their Scoop it Forward campaign, people who sign up to volunteer on Volunteer Match.com will receive a coupon for free ice cream. (Don’t worry, you can also purchase the ice cream at your local Target store for a limited time). Who knew that volunteering could be so deliciously rewarding?

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Entry filed under: Community Involvement - Boston, In the News.

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